Decisions, decisions, (networked) decisions
|September 26, 2011||Posted by Sophy Bot under Internet culture, Social networks|
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It’s a tricky question to answer, whatever your gender and whatever your relationship to the asker, but it’s one that reveals a fundamental truth about humanity: we need opinions to help us make decisions. Nowhere is this more apparent than on the internet, where we constantly sift through recommendations and reviews to help us form our own opinions about a new restaurant, a new hotel, a new store – you name it, we want to know about it.
Enter “social knowledge engine” Cliq, a new site that’s part Yelp and part Facebook, allowing you to search through the opinions of those you trust the most – your friends and their friends. By combing through data from social networks including Facebook, Twitter and Foursquare, “Cliq’s goal is to convert [the] vast amount of social data into personalized social knowledge that each person can tap, at any time, to improve his or her decision making process.”
Industry veteran Om Malik calls it the Alive Web, a new way of experiencing the internet, music and other media “together with other people, in different real-world places but at the same time and in sync.” It harks back to the days of mixtapes and borrowed books, only now we’re able to do it virtually and with a greater selection of choices than ever before. Whereas once you had to hunch over your radio all day long, waiting for that cool new U2 track to play before hitting record, now services like Spotify, Turntable.fm and Grooveshark allow you to find the newest tracks instantly, and share them just as easily. Our opinions are networked and our options are vast, and now it’s up to companies like Cliq and Spotify to help us connect the social dots.
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