The Hipster Effect » Customization http://thehipstereffect.com Identity, society and work in the age of perpetual connectivity Tue, 26 Mar 2013 00:35:43 +0000 en-US hourly 1 Sex & Drugs & Rock’n’Roll & Statistics /2011/10/13/sex-drugs-rocknroll-statistics/ /2011/10/13/sex-drugs-rocknroll-statistics/#comments Thu, 13 Oct 2011 01:54:10 +0000 Sophy Bot /?p=275 more]]> It started off with an innocent text message: “So you coming out tonight?” This from a friend of mine inviting me for a night out on the town. When I told him that I’d be staying home to research my book instead, he told me I was boring, and I jokingly wrote, “Nah, I’m more of a sex, drugs and rock’n’roll type myself. And statistics. Sex & drugs & rock’n’roll & statistics.” My friend was amused and told me that phrase should be on a t-shirt. Within ten minutes, it was. My silly joke manifested itself into a tangible product that arrived in my mail a few days later. And we wonder why trends spread so quickly these days. The creation and propagation of a new trend or internet meme is a four-step process that’s practically built into the online experience.

Step 1: Think it up.

Much of our time online is spent viewing content. Whether rifling through links posted on Facebook, checking through our favorite blogs, or surfing the top hits on popular aggregation sites like Reddit, we’re constantly being exposed to new thoughts, new ideas, new stuff and new ways of thinking. Inspiration is more likely to strike when you’re constantly mired in innovation, as tends to happen online. All trends start with the seed of an idea.

Step 2: Make it.

The modern tools of production have enabled each and every one of us to create content on the fly. Got an idea for a funny picture? Photoshop it. Good idea for a story? Blog it. Cool slogan for a t-shirt? Spreadshirt it. If you can think it up, chances are, you can create it (and if you yourself can’t, the odds are good that you can post your idea to a forum and somebody else can). This is one of the key reasons trends spread so quickly now. Whereas before, having a clever t-shirt idea didn’t necessarily mean you had the means to make one, now, sites like Café Press and Spreadshirt give you the tools to design one instantly. The creation process gets even easier if it can be done online or through a widely available program.

Step 3: Spread it.

If whatever you’ve created is digital, this part’s easy: put it on your Facebook, or your Twitter, or whatever social network you use. Post it to your favorite sites. Email it to your friends. If you’ve created a physical object, show it off, and be ready to field questions about where you got it. Whenever people ask me about my self-created t-shirt, I point them to my Spreadshirt (honestly, I don’t even do it to make money; I posted the designs on my previously abandoned shop so people could find the shirt). The further it spreads, the bigger the trend.

Step 4: Spread it more.

This is the big one when it comes to making or breaking a trend. If you’ve spread something among your friends, it’s not really a trend. But if your friends spread it, and then their friends spread it, and so on, you’ve got the makings of a real bonafide trend on your hands. This also explains why memes are so quick to grow. If you give people the ability to add to the trend themselves, they’re more likely to spread it to their own networks, and some of their friends are bound to do the same. That’s why they call it viral – either everybody starts spreading it to everybody else and suddenly it’s all over the place, or else nobody spreads it and the trend dies, with no shortage of new trends available to take its place.

Not every trend makes it to the crucial fourth step, but at that point it’s just a numbers game anyhow. Our familiarity with the first three steps goes a long way towards explaining why internet trends spread so quickly – we’re all part of the creation and transmission process. Be they memes, jokes or t-shirts, that little thought in the back of your head today could be tomorrow’s next big thing. But don’t think about it too hard. After all, tomorrow’s big thing is still next week’s old news.

 

Photo credit: violarenate

 

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If you print it, they will come /2011/09/26/if-you-print-it-they-will-come/ /2011/09/26/if-you-print-it-they-will-come/#comments Mon, 26 Sep 2011 15:59:20 +0000 Sophy Bot /?p=83 more]]> These days, everything is customizable. From t-shirts to sneakers to chocolate and beyond, you can get just about anything made in the singularly right shade of you. And for those times when you don’t want to take a pre-made product and add your own personal touch, you can always just print one up from scratch.

Last week, PSFK posted about Origo’s 3D printer concept for kids (think Play-Doh meets Lego meets the Google generation). The printer itself is aimed at ten-year-olds and based on the concept that, “3D printing [is] going to be the technology that [lets] people make whatever they want to make, on their own terms.” Talk about customization. And while the Origo 3D printer is still a concept, a bevy of other 3D printers have already hit the market, and designers are actively looking for ideas.

 


Origo 3D printer for the home from Artur Tchoukanov on Vimeo.

 

Over in New York, the New Museum recently issued the MakerBot Challenge, asking participants to submit their own 3D designs for judging with a simple question: “From the banal toothbrush to complex bicycle gears, how can 3D printing help to develop the world around us?” One thing’s for sure: at a time when even your doorknob can be fully customized, our individual need to be unique is greater than ever. And whether that means creating your own personal bobblehead or custom-printing a 3D Tesser Cube, the ability to do so is finally available to the masses.

Photo credit: makerbot

 

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Sharpie and the self-expressing life /2011/09/20/sharpie-and-the-self-expressing-life/ /2011/09/20/sharpie-and-the-self-expressing-life/#comments Tue, 20 Sep 2011 15:14:42 +0000 Sophy Bot /?p=30 more]]> A new TV ad by Sharpie asks a simple question: what would life be like without self-expression? Maybe a better question is this: at what point in our cultural evolution did self-expression become such a big part of our lives? Sharpies were originally reserved for architects, advertisers, businesspeople, artists… specialists, in other words, often in creative fields. The new ad implicates that we’ve all got something of the artist in us, and we now have the need to freely express as much.

 

 

So, according to Sharpie, what would the world be like without self-expression?

“There’d be no purpose. No passion. No putting it out there for everyone to see.”

Now pardon me while I go find a bathroom stall so I can express my passion.

 

Thumbnail photo credit steakpinball

 

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