The Hipster Effect » innovation http://thehipstereffect.com Identity, society and work in the age of perpetual connectivity Tue, 26 Mar 2013 00:35:43 +0000 en-US hourly 1 Steve Jobs: Here’s to the crazy ones /2011/10/06/steve-jobs-heres-to-the-crazy-ones/ /2011/10/06/steve-jobs-heres-to-the-crazy-ones/#comments Thu, 06 Oct 2011 15:04:03 +0000 Sophy Bot /?p=212 more]]> Yesterday, the world lost one of its great innovators as Steve Jobs succumbed to the cancer he had been battling for six years. The world mourned today and the internet paid tribute, with Apple itself posting a full-page photo and dedication to the man who made the company what it is today. President Obama may have summed it up best:

“Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it. By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world. The world has lost a visionary and there may be no greater tribute to Steve’s success than the fact that much of the world learned about his passing on a device he invented.”

In 1997, Apple released a commercial dedicated to “the crazy ones.” Following is the original unaired version, narrated by Steve Jobs himself.

 

 

So here’s to the crazy ones. And here’s to you, Steve.

 

Video found via BuzzFeed

Photo credit: Lore & Guille

  

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Life-changing (Apple) events /2011/10/05/life-changing-apple-events/ /2011/10/05/life-changing-apple-events/#comments Wed, 05 Oct 2011 18:39:24 +0000 Sophy Bot /?p=203 more]]> The internet went quiet for several hours yesterday as normally prolific bloggers and tweeters hunched over to view an event that’s as anticipated in the tech world as the Super Bowl is in the sports world: an Apple press conference. Dozens of live blogs carried a play-by-play announcement of Apple’s newest technology release as their website went down from high demand and thousands of users around the world eagerly awaited the arrival of the iPhone 5. What they got instead was the iPhone 4s, and waves of disappointment were quick to spread, fueled by users wondering why they hadn’t been given a new and improved life-changing tool.

Apple has always been at the vanguard of technology, giving us the iPod, iPhone and iPad, each of which changed not only the lives of its users, but the expectations and technology of society as a whole. Through including the iLife suite as a standard on all of its computers, Apple gave the average user photo, music and movie tools that allowed an entire generation not just to consume content, but to produce it as well. As Apple continues to pump innovation into the tech industry, other companies are forced to keep up and deliver new tools of their own, providing a consistently fresh and interesting market for the end-user.

When Apple failed to deliver the iPhone 5 during yesterday’s press conference, the disappointment felt by users worldwide had a distinct undertone: where is the next new thing? Where is the next new technology that’s going to drive us forward again and change our lives for the better? Where is the exciting new toy that’s going to change how we interact with the internet and the world around us? What users wanted wasn’t a technical update – they wanted an update to the way they live their lives. In that sense, Apple has practically become a deity within the tech world, and we await its gifts from on high.

Make no mistake about it, the iPhone 4s is still the best piece of mobile technology to hit the market. But what users wanted was something more. When Microsoft has a press conference, we expect technical updates. When Apple has a press conference, we expect our lives to change for the better. Apple disappointed its fans by giving them a newer, better version of a pre-existing tool. What users really wanted, however, was a whole new way to approach to their lives.

 

Photo credit: Glutnix

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